LG NOVA-backed company OnVibe helps boost social media engagement with relevant content, in-depth insights and tailored strategies with a conversational, AI-driven platform built for business owners

News Summary

• OnVibe has launched a new agentic AI system that streamlines content creation and helps businesses get greater value and build social media presence more effectively.
• New features include in-depth performance evaluations for Instagram and LinkedIn that identify what’s working,  where content falls short and opportunities for improvement, at no cost.
• The conversational AI interface makes the platform accessible to businesses without in-house marketing expertise, closing a critical gap in their ability to compete on social media.
• For businesses seeking hands-on support, OnVibe offers a Concierge service with marketing experts that execute strategic plans and content on the client’s behalf, while leveraging OnVibe’s AI engine

SANTA CLARA, Calif., Oct. 20, 2026 /PRNewswire/ — OnVibe, an AI-powered social marketing company backed by LG NOVA, LG Electronics’ North America Innovation Center, today unveiled a new agentic AI system that powers its social marketing platform, carrying business context from content recommendations through creation and Instagram publishing.

AI has made it easy to generate a post in seconds. As feeds fill with content that looks and sounds alike, the harder work is knowing which ideas reflect a business, connect with its audience and deserve a place in the feed. For founders and small teams, that work competes with building products, serving customers and running day-to-day operations.

The system brings together ideas, writing, visual creation, scheduling and Instagram publishing in one conversation, helping businesses turn ideas into finished posts with fewer steps. It delivers daily content ideas shaped by each business’s context and helps users develop their chosen ideas into finished posts. Users can also ask it to develop a content plan and schedule posts across multiple days.

“Small teams have enough to do without figuring out what to ask an AI each morning,” said OnVibe CEO Sahar Arshad. “OnVibe looks at what has worked for your business, what your audience responds to and what is happening in your niche. It brings you ideas with a reason behind each one. You choose the direction, and the same conversation can take it all the way to publication.”

Acting as a personal AI agent for the business’s Instagram, OnVibe has an informed memory and adapts to the client’s work style to provide professional, customized guidance aligned with the business’s needs and goals, so businesses can confidently decide what to post.

OnVibe’s VibeCheck helps businesses and creators understand what’s working in their social content, where the gaps are and what to post next. It evaluates positioning, content pillars and engagement patterns, then provides suggested posts and practical recommendations to strengthen their social presence. For accounts with existing content, OnVibe can analyze up to 50 recent posts to understand content patterns and audience response. The feature helps users assess posting consistency, engagement and content formats.

Free evaluations are available at audit.onvibe.co, with no platform signup required, for Instagram business and creator accounts, as well as LinkedIn profiles of founders and executives and LinkedIn company pages.

How the New System Works

OnVibe’s agentic system is designed to carry context and work across the steps involved in social marketing:

• Ideas that arrive ready to develop: Daily Drop offers content ideas tailored to the business, with creative direction, suggested copy or scripts, captions, hashtags and visuals. Each idea includes an explanation of why it was recommended.
• Memory users can shape: OnVibe builds on what it learns about a business’s voice, visual style, goals, location, market and preferences across conversations. Users can review and update that memory, upload their own images and add PDF brand guidelines. They can also ask why a particular idea fits.
• A conversation that adapts to the task: Users can request a precise edit or provide a broader brief. They can refine a static post, build a carousel or generate a multi-day content plan, then schedule or publish finished posts directly to Instagram within the same conversation.
• Writing guided by practitioners: Captions follow guidance developed by OnVibe’s social media experts to help the writing sound specific to the business.

The free Starter Plan supports one connected Instagram account and requires no credit card. Higher creation limits are currently available at no cost for a limited time.

Expert Support Through OnVibe Concierge

OnVibe’s Concierge program provides businesses with a team to manage their social presence using OnVibe’s Agentic AI Engine. Its strategists and creatives handle social strategy, content creation, publishing and performance across Instagram, LinkedIn, TikTok and Facebook, using OnVibe’s AI engine as the backend to refine the work over time. In two months, OnVibe Concierge helped an early-stage technology client triple its follower count while increasing posting frequency from one to five posts per week across four social channels. To build awareness and make the product’s value more relatable, OnVibe developed a consistent brand voice, content built around real-world experiences, user-generated content and a paid distribution strategy.

Concierge supports ongoing social marketing as well as company launches, product introductions and entry into new markets, including international businesses launching in the U.S. The team helps sharpen the message and carry the story across the channels where the business needs to build an audience.

Why It Matters Now

Social media is an important way for businesses to be discovered, yet maintaining a presence often falls to people wearing many hats. According to Constant Contact’s Q2 2026 Small Business Now report, 49 percent of consumers surveyed globally use social media to find new small businesses, compared with 40 percent who use search engines. The report also found that 47 percent of small business owners surveyed manage their social media entirely on their own.

To get started with OnVibe, visit onvibe.co. To request a free Instagram or LinkedIn performance evaluation, visit audit.onvibe.co.

About OnVibe

OnVibe is an AI-powered social marketing platform that helps small businesses and startups decide what to say, create content that reflects their brand, publish it and learn from the results. Developed within LG NOVA, OnVibe offers a free self-serve platform and OnVibe Concierge, an expert-led service for teams seeking hands-on strategy and execution. Learn more at onvibe.co.

About LG NOVA

LG NOVA, the North America Innovation Center for global innovation leader LG Electronics, is a team focused on bringing innovation from the outside to LG. LG NOVA is based in Santa Clara, Calif. The center’s mission is to fuel innovation for LG and its partners by creating and launching new ventures to become the next growth engine for LG. Learn more at lgnova.com.

About LG Electronics USA

LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. For the latest news from LG Electronics USA, visit lg.com/us/newsroom. For more information on LG Electronics, visit LG.com.

Media Contact

LG Electronics USA
Linda Quach
+1 408 903 3045
linda.quach@lge.com 

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